Cancer is and has long been the disease that most people are most afraid of. A diagnosis associated with death, suffering and anxiety, today it has become increasingly clear that cancer is linked to lifestyle habits.
David Eberhard meets Birgitta Sacrédeus, chair of a group of regional politicians in the EU tasked with developing a cancer strategy, Hans Hägglund, professor and coordinator of the Swedish regions' work against cancer, and Ellen Brynskog, public health expert at Cancer Centre West.
They discuss the major challenge of getting people to live in a way that reduces the risk of cancer.